Start Here

This is the table of contents for the complete business model. It’s the culmination of years of experience, learning and testing. I update it with new information and as the industry changes. Be sure to bookmark this page for future reference and check back regularly!

Introduction and Setting Up Your Store

  1. Introduction – How to Build a Business from Nothing
  2. Choosing Your Niche
  3. Buying a Domain Name
  4. Creating Your Brand
  5. Setting Up Your Email Account
  6. Creating a Business Identity
  7. How to Open Business Checking Accounts
  8. How to Get Prepaid Business Cards
  9. How to Get Business Credit Cards
  10. Getting a Hosting Plan
  11. Installing and Setting Up WordPress
  12. Installing and Setting Up WooCommerce
  13. Choosing, Installing and Setting Up a WordPress Theme

Inventory, Product Pricing and Product Descriptions

  1. Introduction to Inventory and Products
  2. AliExpress
  3. How to Find New Products on AliExpress
  4. Spying on Your Competitors
  5. How to Import AliExpress Products with DSers
  6. Wholesale Suppliers
  7. Inventory Management
  8. How to Price Your Products
  9. Creating the Perfect Product Description
  10. Increasing the Perceived Value of Your Products
  11. Charging Shipping vs. Free Shipping
  12. Retail Price vs. Free + Shipping

WordPress Plugins

  1. What Are WordPress Plugins?
  2. Jetpack by – By Automattic
  3. Really Simple SSL and Really Simple SSL Pro – By Really Simple Plugins
  4. WP Encryption – One Click SSL & Force HTTPS – By Go Web Smarty
  5. Real Media Library – By
  6. Elementor and Elementor Pro – By
  7. WooCommerce – By Automattic
  8. WooCommerce Shipping & Tax – By Automattic
  9. WooCommerce Payments – By Automattic
  10. WooCommerce Stripe Gateway – By WooCommerce
  11. WooCommerce PayPal Checkout Gateway – By WooCommerce
  12. WooCommerce Square – By WooCommerce
  13. WooCommerce USPS Shipping – By WooCommerce
  14. WooCommerce Shipping Per Product v2 – By WooCommerce
  15. WooCommerce Cost of Goods – By SkyVerge
  16. YITH Product Size Charts for WooCommerce Premium – By YITH
  17. Email Template Customizer for WooCommerce – By VillaTheme
  18. Smart Manager For WooCommerce – By StoreApps
  19. Ryviu – Product Reviews for WooCommerce – By Ryviu
  20. Warranties and Returns for WooCommerce – By XforWooCommerce
  21. Woocommerce Export Products to XLS – By Spyros Vlachopoulos
  22. WooCommerce Helper – By WooCommerce
  23. WooCommerce Notification Premium – By Andy Ha (
  24. URL Coupons for WooCommerce – By Algoritmika Ltd
  25. WooCommerce Store Credit – By Themesquad
  26. WooFunnels – By WooFunnels
    1. WooFunnels Funnel Builder
    2. AeroCheckout: Custom WooCommerce Checkout Pages
    3. Aero: WooCommerce Embed Forms
    4. OrderBumps: WooCommerce Checkout Offers
    5. UpStroke: WooCommerce One Click Upsells
    6. UpStroke PowerPack
    7. CartHopper: WooCommerce Skip Cart
    8. A/B Experiments for WooFunnels
    9. Autonami Marketing Automations Connectors
    10. Autonami Marketing Automations For WordPress
    11. Autonami Marketing Automations Pro
  27. NextMove Lite – Thank You Page for WooCommerce – By XLPlugins
  28. Klaviyo – By Klaviyo, Inc.
  29. Orders Tracking for WooCommerce – By VillaTheme
  30. AfterShip – By AfterShip
  31. WooCommerce Zoho – By CRM Perks
  32. Advanced Shipment Tracking for WooCommerce – By zorem
  33. Wordfence Security – By Wordfence
  34. PixelYourSite PRO – By PixelYourSite
  35. Reamaze Helpdesk for WordPress – By The Reamaze Team
  36. Code Embed – By David Artiss
  37. YITH Advanced Refund System for WooCommerce Premium – By YITH
  38. YITH WooCommerce Anti-Fraud Premium – By YITH
  39. OptiMonk – By OptiMonk
  40. UpdraftPlus – Backup/Restore – By UpdraftPlus.Com, David Anderson
  41. BackupBuddy – By iThemes
  42. Yoast SEO and Yoast SEO Premium – By Team Yoast
  43. NitroPack – By NitroPack LLC
  44. More WordPress Plugins

Production and Shipping

  1. Scheduling Production with Katana
  2. Buying Shipping Labels
  3. Packing and Shipping
  4. Apparel Production and Shipping
  5. Custom Mailing Bags
  6. Postcard Marketing by Post Pilot

Customer Service

  1. An Introduction to Customer Service
  2. Replying to Customer Service Emails
  3. Customer Service Email Templates
  4. Setting Up Re:amaze
  5. Refunds, Returns and Exchanges
  6. Dealing with Chargebacks

Accounting and Financial Management

  1. An Overview of Accounting for a Shopify Store
  2. Cash Flow Management
  3. Accounting Software for Shopify Stores
  4. How to Order Products with DSers and Printful
  5. AliInvoice and the Cost of Goods Spreadsheet
  6. Daily Media Buying Report
  7. Daily Profit and Loss Statement
  8. The Crucial Spreadsheets for Any Business
  9. Valuing a Shopify Store
  10. Selling a Shopify Store

Landing Pages and Sales Funnels

  1. Creating Landing Pages with Elementor
  2. Creating a Checkout Page with Elementor and WooFunnels
  3. Creating the Perfect Sales Funnel with WooFunnels
  4. Setting Up PayPal Reference Transactions
  5. Increasing Your Average Order Value (AOV)
  6. The Thank You Page Discount Coupon

Email, Messenger and SMS Marketing

  1. An Introduction to Email Marketing
  2. Setting Up Klaviyo with WordPress and WooFunnels
  3. Setting Up Abandoned Cart Emails in Klaviyo for Shopify Checkout
  4. Setting up Abandoned Cart Emails in Klaviyo for Funnel Buildr Checkout
  5. Setting Up a New Customer Autoresponder in Klaviyo
  6. Setting Up Customer Feedback Emails in Klaviyo
  7. Scheduling Broadcast Emails in Klaviyo
  8. List Purging in Klaviyo to Save Money
  9. Setting Up Messenger Marketing
  10. Setting Up SMS Marketing with Shopify
  11. SMS Marketing with SMSBump

Facebook and Instagram Advertising

  1. An Introduction to How Facebook and Instagram Advertising Works
  2. Getting and Setting Up Facebook Profiles, Business Managers, Pages, Ad Accounts and Pixels
  3. The Paid Advertising Cash Flow Cycle
  4. Creating and Setting Up an Instagram Account
  5. How to Schedule Facebook and Instagram Posts
  6. Installing Your Facebook Pixel to Shopify
  7. Creating and Uploading a Facebook Product Catalog
  8. Audience Research with Audience Insights
  9. Finding Hidden Audiences with Connectio
  10. How to Set Up Ads Manager Columns for Conversion Campaigns
  11. Spying on Other Advertisers
  12. How to Create Facebook Product Catalogs
  13. How to Set Up Facebook Ads – Default Facebook Ad Account Structure
  14. Facebook Bidding Strategies
  15. How to Analyze and Optimize Facebook Ads
  16. How to Scale Facebook Ads
  17. What to Do If Ad Performance Declines
  18. How to Create Custom Audiences
  19. How to Create Lookalike Audiences
  20. How to Create Retargeting Campaigns
  21. How to Create Retention Campaigns
  22. How to Be Successful With Facebook Ads
  23. How to Manage Ads Manager Billing and Cash Flow
  24. Facebook Customer Feedback Review Score
  25. How to *NOT* Get Your Ad Account Disabled
  26. How to *NOT* Get Your Page Banned from Advertising
  27. How to *NOT* Get Your Facebook Profile Disabled
  28. What to Do If Your Ad Account Gets Disabled
  29. What to Do If Your Page Gets Banned from Advertising
  30. What to Do If Your Facebook Profile Gets Disabled
  31. How to Add Backup Domains To Shopify for Facebook Advertising
  32. How to Get a Facebook Ad Account
  33. How to Use Your Facebook Ad Account

Google Advertising

  1. An Introduction to Google Advertising
  2. Creating and Setting Up Google AdWords
  3. Google Search Ads
  4. YouTube Advertising

Microsoft Advertising

Coming Soon

Pinterest Advertising

  1. The Complete Guide to Pinterest Advertising

Snapchat Advertising

  1. Advertising on SnapChat

Selling on Amazon

  1. An Introduction to Selling on Amazon

Selling on eBay

  1. An Introduction to Selling on eBay
  2. Buying and Using eBay Accounts

Selling on Etsy

Coming Soon

Daily and Weekly Routines

  1. How to Use Asana to
  2. How to Use to Create Daily and Weekly Routines


  1. Why You Need to Outsource
  2. What You Need to Outsource
  3. How to Hire Agencies and Freelancers for Advertising
  4. The Best Places to Find High Quality VAs
  5. How to Hire, Train and Pay VAs
  6. How to Outsource Customer Service
  7. How to Outsource Bookkeeping and Accounting
  8. How to Fire VAs (the Nice Way)

Setting Up Subscriptions

  1. Setting Up Subscriptions
  2. Setting Up ReCharge

Other Business Models and Learning Resources

If you’re interested in learning how to create niche content websites monetized with pay-per-click ads and affiliate links and how to get them to rank highly in organic searches, visit my website

If you’re interested in learning about money, financial management and investing, visit my website