This is the table of contents for the complete business model. It’s the culmination of years of experience, learning and testing. I update it with new information and as the industry changes. Be sure to bookmark this page for future reference and check back regularly!
Introduction and Setting Up Your Store
- Introduction – How to Build a Business from Nothing
- Choosing Your Niche
- Buying a Domain Name
- Creating Your Brand
- Setting Up Your Email Account
- Creating a Business Identity
- How to Open Business Checking Accounts
- How to Get Prepaid Business Cards
- How to Get Business Credit Cards
- Getting a Hosting Plan
- Installing and Setting Up WordPress
- Installing and Setting Up WooCommerce
- Choosing, Installing and Setting Up a WordPress Theme
Inventory, Product Pricing and Product Descriptions
- Introduction to Inventory and Products
- AliExpress
- How to Find New Products on AliExpress
- Spying on Your Competitors
- How to Import AliExpress Products with DSers
- Wholesale Suppliers
- Inventory Management
- How to Price Your Products
- Creating the Perfect Product Description
- Increasing the Perceived Value of Your Products
- Charging Shipping vs. Free Shipping
- Retail Price vs. Free + Shipping
WordPress Plugins
- What Are WordPress Plugins?
- Jetpack by WordPress.com – By Automattic
- Really Simple SSL and Really Simple SSL Pro – By Really Simple Plugins
- WP Encryption – One Click SSL & Force HTTPS – By Go Web Smarty
- Real Media Library – By devowl.io
- Elementor and Elementor Pro – By Elementor.com
- WooCommerce – By Automattic
- WooCommerce Shipping & Tax – By Automattic
- WooCommerce Payments – By Automattic
- WooCommerce Stripe Gateway – By WooCommerce
- WooCommerce PayPal Checkout Gateway – By WooCommerce
- WooCommerce Square – By WooCommerce
- WooCommerce USPS Shipping – By WooCommerce
- WooCommerce Shipping Per Product v2 – By WooCommerce
- WooCommerce Cost of Goods – By SkyVerge
- YITH Product Size Charts for WooCommerce Premium – By YITH
- Email Template Customizer for WooCommerce – By VillaTheme
- Smart Manager For WooCommerce – By StoreApps
- Ryviu – Product Reviews for WooCommerce – By Ryviu
- Warranties and Returns for WooCommerce – By XforWooCommerce
- Woocommerce Export Products to XLS – By Spyros Vlachopoulos
- WooCommerce Helper – By WooCommerce
- WooCommerce Notification Premium – By Andy Ha (villatheme.com)
- URL Coupons for WooCommerce – By Algoritmika Ltd
- WooCommerce Store Credit – By Themesquad
- WooFunnels – By WooFunnels
- WooFunnels Funnel Builder
- AeroCheckout: Custom WooCommerce Checkout Pages
- Aero: WooCommerce Embed Forms
- OrderBumps: WooCommerce Checkout Offers
- UpStroke: WooCommerce One Click Upsells
- UpStroke PowerPack
- CartHopper: WooCommerce Skip Cart
- A/B Experiments for WooFunnels
- Autonami Marketing Automations Connectors
- Autonami Marketing Automations For WordPress
- Autonami Marketing Automations Pro
- NextMove Lite – Thank You Page for WooCommerce – By XLPlugins
- Klaviyo – By Klaviyo, Inc.
- Orders Tracking for WooCommerce – By VillaTheme
- AfterShip – By AfterShip
- WooCommerce Zoho – By CRM Perks
- Advanced Shipment Tracking for WooCommerce – By zorem
- Wordfence Security – By Wordfence
- PixelYourSite PRO – By PixelYourSite
- Reamaze Helpdesk for WordPress – By The Reamaze Team
- Code Embed – By David Artiss
- YITH Advanced Refund System for WooCommerce Premium – By YITH
- YITH WooCommerce Anti-Fraud Premium – By YITH
- OptiMonk – By OptiMonk
- UpdraftPlus – Backup/Restore – By UpdraftPlus.Com, David Anderson
- BackupBuddy – By iThemes
- Yoast SEO and Yoast SEO Premium – By Team Yoast
- NitroPack – By NitroPack LLC
- More WordPress Plugins
Production and Shipping
- Scheduling Production with Katana
- Buying Shipping Labels
- Packing and Shipping
- Apparel Production and Shipping
- Custom Mailing Bags
- Postcard Marketing by Post Pilot
Customer Service
- An Introduction to Customer Service
- Replying to Customer Service Emails
- Customer Service Email Templates
- Setting Up Re:amaze
- Refunds, Returns and Exchanges
- Dealing with Chargebacks
Accounting and Financial Management
- An Overview of Accounting for a Shopify Store
- Cash Flow Management
- Accounting Software for Shopify Stores
- How to Order Products with DSers and Printful
- AliInvoice and the Cost of Goods Spreadsheet
- Daily Media Buying Report
- Daily Profit and Loss Statement
- The Crucial Spreadsheets for Any Business
- Valuing a Shopify Store
- Selling a Shopify Store
Landing Pages and Sales Funnels
- Creating Landing Pages with Elementor
- Creating a Checkout Page with Elementor and WooFunnels
- Creating the Perfect Sales Funnel with WooFunnels
- Setting Up PayPal Reference Transactions
- Increasing Your Average Order Value (AOV)
- The Thank You Page Discount Coupon
Email, Messenger and SMS Marketing
- An Introduction to Email Marketing
- Setting Up Klaviyo with WordPress and WooFunnels
- Setting Up Abandoned Cart Emails in Klaviyo for Shopify Checkout
- Setting up Abandoned Cart Emails in Klaviyo for Funnel Buildr Checkout
- Setting Up a New Customer Autoresponder in Klaviyo
- Setting Up Customer Feedback Emails in Klaviyo
- Scheduling Broadcast Emails in Klaviyo
- List Purging in Klaviyo to Save Money
- Setting Up Messenger Marketing
- Setting Up SMS Marketing with Shopify
- SMS Marketing with SMSBump
Facebook and Instagram Advertising
- An Introduction to How Facebook and Instagram Advertising Works
- Getting and Setting Up Facebook Profiles, Business Managers, Pages, Ad Accounts and Pixels
- The Paid Advertising Cash Flow Cycle
- Creating and Setting Up an Instagram Account
- How to Schedule Facebook and Instagram Posts
- Installing Your Facebook Pixel to Shopify
- Creating and Uploading a Facebook Product Catalog
- Audience Research with Audience Insights
- Finding Hidden Audiences with Connectio
- How to Set Up Ads Manager Columns for Conversion Campaigns
- Spying on Other Advertisers
- How to Create Facebook Product Catalogs
- How to Set Up Facebook Ads – Default Facebook Ad Account Structure
- Facebook Bidding Strategies
- How to Analyze and Optimize Facebook Ads
- How to Scale Facebook Ads
- What to Do If Ad Performance Declines
- How to Create Custom Audiences
- How to Create Lookalike Audiences
- How to Create Retargeting Campaigns
- How to Create Retention Campaigns
- How to Be Successful With Facebook Ads
- How to Manage Ads Manager Billing and Cash Flow
- Facebook Customer Feedback Review Score
- How to *NOT* Get Your Ad Account Disabled
- How to *NOT* Get Your Page Banned from Advertising
- How to *NOT* Get Your Facebook Profile Disabled
- What to Do If Your Ad Account Gets Disabled
- What to Do If Your Page Gets Banned from Advertising
- What to Do If Your Facebook Profile Gets Disabled
- How to Add Backup Domains To Shopify for Facebook Advertising
- How to Get a Facebook Ad Account
- How to Use Your Facebook Ad Account
Google Advertising
- An Introduction to Google Advertising
- Creating and Setting Up Google AdWords
- Google Search Ads
- YouTube Advertising
Microsoft Advertising
Coming Soon
Pinterest Advertising
- The Complete Guide to Pinterest Advertising
Snapchat Advertising
Selling on Amazon
Selling on eBay
Selling on Etsy
Coming Soon
Daily and Weekly Routines
- How to Use Asana to
- How to Use Any.do to Create Daily and Weekly Routines
Outsourcing
- Why You Need to Outsource
- What You Need to Outsource
- How to Hire Agencies and Freelancers for Advertising
- The Best Places to Find High Quality VAs
- How to Hire, Train and Pay VAs
- How to Outsource Customer Service
- How to Outsource Bookkeeping and Accounting
- How to Fire VAs (the Nice Way)
Setting Up Subscriptions
- Setting Up Subscriptions
- Setting Up ReCharge
Other Business Models and Learning Resources
If you’re interested in learning how to create niche content websites monetized with pay-per-click ads and affiliate links and how to get them to rank highly in organic searches, visit my website marloweharrisonpublishing.com
If you’re interested in learning about money, financial management and investing, visit my website marloweharrisonco.com
